How many Bft studios were included in the calculation of the average monthly Membership Attrition Rate?

According to Bft's 2025 Franchise Disclosure Document, the average monthly Membership Attrition Rate was calculated using data from 29 Qualified Studios. The document specifies that this rate reflects the average monthly attrition during the Measurement Period, which spans from January 1, 2024, to December 31, 2024.

For a prospective Bft franchisee, this means the attrition rate data is based on a subset of existing studios that met the franchisor's qualification criteria. Understanding the criteria used to select these 'Qualified Studios' is important, as it may reveal specific characteristics or operational practices that influence membership retention. The FDD defines 'Membership Attrition Rate' as the number of cancelled studio memberships in a month divided by the number of studio members at the end of the prior month.

The calculation methodology involves determining the Membership Attrition Rate for each qualified studio on a monthly basis, then weighting each month's rate by the number of members the studio had that month. This weighted average is then used to calculate an overall average monthly Membership Attrition Rate across all 29 studios. This approach accounts for fluctuations in membership size throughout the year, providing a more accurate representation of attrition trends.

It is important for potential franchisees to consider that the financial performance representations are based on historical data and that individual results may vary. Bft also provides the range and median of Monthly Membership Attrition Rates for these studios, offering further insight into the variability of attrition among different locations. Prospective franchisees should request written substantiation for these financial performance representations to gain a deeper understanding of the data and its implications for their potential investment.