Can Bft include a statement regarding the availability of Bft franchises in advertising produced using the Fund?

Yes, according to Bft's 2025 Franchise Disclosure Document, a brief statement regarding the availability of Bft franchises may be included in advertising and other items produced using the Fund. The Fund is used to pay for various advertising and promotional activities. This means that Bft has the option to promote franchise opportunities within their general advertising efforts.

The Fund is administered by Bft, with advice from a Fund advisory committee (FAC) that includes Bft Studio franchisees. The FAC advises Bft on advertising, marketing, and public relations programs financed by the Fund, including creative concepts, materials, endorsements, geographic markets, media placement, and allocation. However, the FAC's role is purely advisory, and Bft retains ultimate decision-making authority.

This clause allows Bft to integrate franchise recruitment messaging into its broader marketing campaigns, potentially increasing brand awareness and attracting prospective franchisees. However, franchisees should be aware that the Fund's primary goal is to maximize general public recognition of the Bft system, and there's no guarantee that any particular Bft Studio will directly benefit from advertising or promotion conducted with Fund contributions.