If Bft modifies or discontinues use of any of the Marks, what action is a Bft franchisee required to take?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
If it becomes advisable, in our sole discretion, for us to modify or discontinue use of any of the Marks, or use one or more additional or substitute Mark, you must comply with our directions to modify or otherwise discontinue the use of such Mark within a reasonable time after notice by us. We will not be obligated to compensate you for any costs you incur in connection with any such modification or discontinuance.
Source: Item 13 — TRADEMARKS (FDD pages 54–55)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, if Bft decides to modify or discontinue the use of any of its Marks, franchisees must follow Bft's directions to change or stop using the Mark within a reasonable time after receiving notice from Bft.
This means that Bft has the right to change its branding, and franchisees are obligated to implement those changes. The FDD stipulates that Bft is not obligated to compensate franchisees for any costs incurred due to these modifications or discontinuance. This could include costs for new signage, marketing materials, or other items bearing the old Marks that now need to be replaced.
This requirement is fairly standard in franchising, as franchisors need the flexibility to update their brands. However, the fact that Bft will not cover the franchisee's costs is a point to consider. Prospective franchisees should factor in the potential expense of rebranding when evaluating the Bft franchise opportunity and may want to discuss this further with existing franchisees to understand the frequency and cost of such changes.