Is a Bft franchisee required to accept member reciprocity with other studios?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
Subject to applicable law, and in accordance with your Opening Support Program and the System Standards, you must begin offering and selling memberships for your Studio upon commencement of the Pre-Sales Phase. You must also offer, accept the use of, and ensure that you and your Studio personnel are aware of all thencurrent System policies and procedures related to member reciprocity amongst (a) other Studios that are part of the System, and/or (b) the Studios operated as part of the franchise systems in connection with the other Xponential Brands. As of the date of this Disclosure Document, you must offer and accept the use of the XPASS reciprocity program, which permits members from your Studio, other BFT Studios, and the other Xponential Brands' studios to use your Studio. However, the XPASS reciprocity program is currently in the process of being discontinued and will only be available to employees of Xponential or its affiliates.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD page 57)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, franchisees must offer and accept member reciprocity with other Bft studios and studios associated with other Xponential Fitness brands. This means a Bft franchisee is obligated to allow members from other Bft locations, as well as members from brands under the Xponential Fitness umbrella, to use their studio. Franchisees must also ensure that they and their staff are aware of the current policies and procedures related to this member reciprocity.
As of the date of the 2025 Disclosure Document, the XPASS reciprocity program was in place, allowing members from various studios to utilize a Bft franchisee's studio. However, the FDD states that the XPASS reciprocity program is being discontinued and will only be available to employees of Xponential or its affiliates.
This requirement ensures that Bft maintains a consistent brand experience and provides flexibility for its members. However, it also means that a franchisee's studio may experience increased usage from members who are not directly contributing to their revenue. Franchisees should stay informed about any changes to the reciprocity program and understand how it impacts their studio's capacity and profitability.