How must a Bft Franchisee present themselves to the public?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
son with whom Franchisee does business; (4) confer with members and staff of government agencies with authority over Franchisee about matters relevant to the Studio; and (5) use "mystery shoppers," who may pose as customers. Franchisor will bear the costs of all such initial inspections, but it reserves the right to require Franchisee to reimburse it costs (including travel expenses, room and board, employee/representative wages, and related fees) associated with re-inspections or follow-up visits that Franchisor or its designees conduct after any inspection of the Studio reveals one or more failures to comply with System Standards, and/or if any follow-up visit is necessary because Franchisor or its designated representatives were for any reason prevented from properly inspecting any part of the Studio.
- 8.3 Personnel. Franchisee agrees to engage in the operation of the Studio only persons of high character and ability who maintain and exhibit traits of enthusiasm, cleanliness, neatness, friendliness,
honesty and loyalty, it being recognized by Franchisee that such persons are necessary in order to promote and maintain customer satisfaction and the goodwill of the System. Franchisee must ensure that in connection with all dealings with all stakeholders in the value of the BFT brand and System (including, without limitation, with Franchisor, its affiliates, Franchisor and its affiliates' employees, other BFT franchisees, franchisees of Franchisor's affiliates, members and prospective Studio members of the BFT brand or any other brand in connection with Franchisor's affiliates, and suppliers and vendors), its and each of its owners' and employees' must act honestly and ethically in each instance.
Source: Item 23 — RECEIPTS (FDD pages 79–265)
What This Means (2025 FDD)
According to the 2025 Bft Franchise Disclosure Document, Bft franchisees must ensure their staff maintains and exhibits traits of enthusiasm, cleanliness, neatness, friendliness, honesty, and loyalty to promote customer satisfaction and goodwill. Franchisees and their personnel must act honestly and ethically in all dealings with stakeholders of the Bft brand, including the franchisor, employees, other franchisees, members, prospective members, and suppliers.
Bft franchisees are also required to follow social media guidelines set forth in the Learning Management System. Any use of social media pertaining to the studio must be in good taste and not linked to controversial, unethical, immoral, illegal, or inappropriate content. Bft retains the right to control the studio's information on social media websites and pages. Franchisees must modify or remove any online communication that does not comply with the agreement or the Learning Management System upon request.
Furthermore, the Bft studio must contain signage that prominently identifies the franchisee as an independently owned and operated franchise of Bft. This ensures that customers are aware of the franchise relationship. Bft also holds its own corporate-owned studios to the same standards as it requires of franchisees regarding replacement and renovation, ensuring consistent brand standards.