Where can a Bft franchisee find the Social Media guidelines?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
Therefore, Franchisee must strictly follow the Social Media guidelines, code of conduct, and etiquette as set forth in the Learning Management System, which may require Franchisee to comply with Franchisor's then-current privacy policy.
Any use of Social Media by Franchisee pertaining to the Studio must be in good taste and not linked to controversial, unethical, immoral, illegal or inappropriate content.
Franchisor reserves the right to "occupy" any Social Media websites/pages and be the sole provider of information regarding the Studio on such websites/pages (e.g., a system-wide Facebook page).
At Franchisor's request, Franchisee will promptly modify or remove any online communication pertaining to the Studio that does not comply with this Agreement or the Learning Management System.
Source: Item 23 — RECEIPTS (FDD pages 79–265)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, franchisees can find the social media guidelines, code of conduct, and etiquette in the Learning Management System. Bft recognizes the importance of social media for brand awareness but also acknowledges the potential damage from improper use. Therefore, franchisees must strictly adhere to the guidelines set forth in the Learning Management System, which may also require compliance with Bft's current privacy policy.
Bft emphasizes that any social media activity related to the studio must be in good taste and not associated with controversial, unethical, immoral, illegal, or inappropriate content. Bft retains the right to manage social media websites and pages related to the studio, acting as the primary information provider on these platforms.
Furthermore, Bft can request franchisees to modify or remove any online communication that does not comply with the franchise agreement or the Learning Management System. This ensures that all franchisees maintain a consistent brand image and adhere to the company's standards for social media conduct.