Is a Bft franchisee allowed to engage in unethical merchandising, advertising, or promotional practices?

According to Bft's 2025 Franchise Disclosure Document, franchisees are restricted from using social media for the studio in ways that are considered unethical. Specifically, any use of social media pertaining to the Bft studio must be in good taste and not linked to controversial, unethical, immoral, illegal, or inappropriate content. This indicates that Bft places importance on maintaining a positive brand image and expects its franchisees to adhere to ethical standards in their online marketing and promotional activities.

Bft retains the right to control the studio's online presence, reserving the right to occupy any social media websites or pages and act as the sole information provider. If Bft requests, a franchisee must promptly modify or remove any online communication related to the studio that does not comply with the franchise agreement or the Learning Management System. This provision underscores Bft's control over brand messaging and its ability to ensure consistent and ethical representation across all social media platforms.

These stipulations in the Bft franchise agreement aim to protect the brand's reputation and ensure that franchisees do not engage in any marketing or promotional activities that could be deemed unethical or inappropriate. Prospective franchisees should carefully review the social media guidelines and code of conduct outlined in the Learning Management System to fully understand their obligations and restrictions in this area.