According to Bft's 2025 Franchise Disclosure Document, franchisees explicitly agree not to challenge the ownership or registration of Bft's trademarks (the Marks). The FDD states that franchisees acknowledge the validity of the Marks and recognize that they are the sole and exclusive property of Bft and/or its affiliates. The right to use these Marks is derived solely from the franchise agreement and is limited to operating the studio in compliance with the agreement. Any unauthorized use of the Marks constitutes a breach of the agreement and an infringement of Bft's rights. Furthermore, the franchisee's use of the Marks benefits Bft, which owns all goodwill associated with them.

This provision is standard in franchise agreements to protect the franchisor's brand identity and intellectual property. By agreeing not to contest the Marks, franchisees acknowledge the value and legality of the brand they are licensing. This prevents franchisees from later claiming ownership or challenging the franchisor's rights, which could undermine the entire franchise system.

Bft also agrees to indemnify franchisees from claims, costs, or fees associated with the franchisee's authorized use of the Marks, provided that Bft is immediately notified of any third-party challenge and has the right to control any related dispute. This offers some protection to the franchisee, ensuring that Bft will stand behind its brand and defend against any legal challenges related to the use of its trademarks.