What is the expected timeframe for the Pre-Sales Phase before the Bft Studio's Soft Opening?

According to Bft's 2025 Franchise Disclosure Document, the Pre-Sales Phase, during which franchisees pre-sell studio memberships, is anticipated to last for approximately five months before the studio's soft opening. The soft opening marks the point when the studio opens its doors to the general public for regular classes. This pre-sales period is a crucial time for generating prospective clientele and promoting the studio before its official launch.

During the Pre-Sales Phase, franchisees are required to implement a pre-opening sales plan approved or designated by Bft. This plan, known as the "Opening Support Program," aims to create interest and secure memberships before the studio's opening. Franchisees also need to purchase a Pre-Sales and Soft Opening Retail Inventory Kit, which ranges from $14,000 to $18,000. This kit includes marketing and promotional items, branded apparel, and portable fitness equipment to be used during the pre-opening support program.

Furthermore, franchisees must ensure their initial staff of Authorized Instructors complete the Pre-Opening Instructor Training before providing any services at the studio. The training fee for this program is $5,000 per program, covering all instructors hired before the soft opening. Additionally, franchisees will begin paying a reduced Technology Fee of $250 per month during the Pre-Sales Phase, totaling an estimated $1,250 for the five-month period. This fee covers the technology services provided by Bft as part of the System.