What is the expected timeframe for a Bft franchisee to spend the minimum amount on pre-opening sales activities and initial launch promotional activities?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
full compliance with Required Marketing once the Marketing Expenditure Cap is no longer exceeded.
Initial Marketing Requirement; Opening Support Program
In addition to the Local Advertising Requirement, you will be required to spend a minimum of $15,000 in connection with pre-opening sales activities and other initial launch promotional activities designed to increase visibility of your Studio within your Designated Territory. You may be required to spend all or some portion of these funds on products/services received from an Approved Supplier we designate or approve, and all materials used in connection with your grand opening campaign must be approved by us if not previously designated for use. We expect that you will typically be required to spend these amounts in the 30 to 60 days prior to opening and in the 30-day period following the opening of your Studio (Franchise Agreement, Section 9.2).
Your Pre-Sales Phase and Opening Support Program must commence once your real estate lease is signed. The Opening Support Program is provided by our third-party Approved Supplier and is currently overseen by our internal marketing and sales departments. Participation in the Opening Support Program is mandatory, and we may require you to spend certain amounts on services or content that is supplied by one (1) or more of our Approved Sup
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 37–50)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, a new franchisee is expected to spend a minimum of $15,000 on pre-opening sales and initial launch promotional activities. This spending is intended to boost the visibility of the new Bft studio within its designated territory.
Bft expects that franchisees will typically spend this $15,000 over a roughly three-month period. This period includes 30 to 60 days leading up to the studio's opening and the 30-day period immediately following the opening. The franchisee might be required to use approved suppliers for these marketing products or services, and Bft must approve all grand opening campaign materials if they haven't been pre-approved.
This initial marketing requirement is separate from the ongoing local advertising requirements. Participation in the Opening Support Program is mandatory, and Bft may require franchisees to spend certain amounts on services or content supplied by approved vendors. This initial marketing expenditure does not count towards the local advertising requirement and is not subject to the Marketing Expenditure Cap.