What are some examples of 'Non-Traditional Sites' for a Bft studio?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
sed Throughout Item 19**
- "Gross Revenue" means the total revenue generated by a given Studio, including all revenue generated from the sale and provision of any and all approved services at, from, or otherwise through, that Studio. Gross Revenue excludes sales tax (that the Studio owner must pay directly to the appropriate taxing authority). Please note, Gross Revenue is defined differently than how "Gross Sales" is defined in the Franchise Agreement, and as such, the amount of Royalty fees you pay under the Franchise Agreement may be different than if applied to Gross Revenue data provided below.
- "Measurement Period" means the period beginning on January 1, 2024, and ending on December 31, 2024.
- "Non-Traditional Site" means any location that is situated within or as part of a larger venue or facility and, as a result, is likely to draw the predominance of its customers from those persons who are using or attending events in the larger venue or facility (for example, "big box" gyms and/or fitness facilities, cruise ships, military bases, shopping malls, airports, sports facilities and stadiums, industrial or office complexes, hotels, train stations and other t
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 67–75)
What This Means (2025 FDD)
According to the 2025 FDD, a 'Non-Traditional Site' for a Bft studio is a location within a larger venue or facility, drawing most of its customers from people already using that venue. These sites are excluded from the financial performance data of 'Qualified Studios' and 'New Studios' presented in the Item 19.
Examples of Non-Traditional Sites for a Bft franchise include locations within "big box" gyms and/or fitness facilities, cruise ships, military bases, shopping malls, airports, sports facilities and stadiums, industrial or office complexes, hotels, train stations and other transportation facilities, travel plazas, casinos, hospitals, theme parks, convention centers, colleges/universities, multi-unit residential properties, and other similar captive market locations."
Studios operating at Non-Traditional Sites are excluded from the data sets for 'Qualified Studios' and 'New Studios' when Bft calculates financial performance representations. This means the financial performance of these locations may differ significantly from traditional Bft studios, and the data provided in Item 19 may not be representative of Non-Traditional Sites. Prospective franchisees considering a Non-Traditional Site should inquire about specific financial performance data or projections for such locations, as the general financial performance representations may not apply.