Does Bft directly offer franchises for Club Pilates Studios, or is this done through an affiliate?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
Our affiliate, Club Pilates Franchise SPV, LLC ("CP SPV"), a Delaware limited liability company, has offered franchises for fitness studios that provide Pilates and other exercise classes under the CLUB PILATES® trademark ("Club Pilates Studios") since April 2023. Our affiliate, and predecessor to CP SPV, Club Pilates Franchise, LLC ("CP"), a Delaware limited liability company, previously offered franchises for Club Pilates Studios from March 2015 through March 2023. The franchise agreements, area development agreements, and certain other agreements related to Club Pilates Studios that were signed by CP before the Reorganization were assigned to CP SPV as of December 31, 2023. As of December 31, 2024, there were 1,029 franchised Club Pilates Studios in operation.
Source: Item 1 — THE FRANCHISOR, ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 7–12)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, Bft itself does not offer franchises for Club Pilates Studios. Instead, an affiliate of Bft, Club Pilates Franchise SPV, LLC ("CP SPV"), has been offering franchises for Club Pilates studios since April 2023. Prior to CP SPV, another affiliate, Club Pilates Franchise, LLC ("CP"), offered these franchises from March 2015 through March 2023. As of December 31, 2024, there were 1,029 franchised Club Pilates Studios in operation.
This distinction is important for prospective franchisees because it clarifies which entity they would be contracting with when investing in a Club Pilates franchise. While Bft and Club Pilates are under the same umbrella corporation, Xponential Fitness, the legal and financial responsibilities for each brand are managed separately through these affiliate entities. This structure can affect liability, support systems, and the specific terms of the franchise agreement.
It is common in the franchise industry for larger franchisors to manage different brands through separate legal entities. This helps to isolate risk and allows for specialized management and support teams for each brand. For a potential Bft franchisee, understanding the relationship between Bft and its affiliates is crucial for assessing the overall stability and support network available within the Xponential Fitness portfolio.