Does the definition of 'Non-Traditional Site' for Bft include locations within larger venues that draw customers from events in that venue?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
and (g) open and operate, or license third-parties the right to open or operate, BFT Studios at "Non-Traditional Sites" both within and outside the Designated Territory. A "Non-Traditional Site" is any location that is situated within or as part of a larger venue or facility and, as a result, is likely to draw the predominance of its customers from those persons who are using or attending events in the larger venue or facility (for example, "big box" gyms and/or fitness facilities, cruise ships, military bases, shopping malls, airports, sports facilities and stadiums, industrial or office complexes, hotels, train stations and other transportation facilities, travel plazas, casinos, hospitals, theme parks, convention centers, colleges/universities, multi-unit residential properties, and other similar captive market locations).
Source: Item 23 — RECEIPTS (FDD pages 79–265)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, the definition of a 'Non-Traditional Site' does include locations within larger venues that draw customers from events in that venue. Specifically, a Non-Traditional Site is defined as any location situated within or as part of a larger venue or facility. The FDD states that these sites are likely to draw the majority of their customers from individuals using or attending events at the larger venue or facility.
Examples of Non-Traditional Sites provided in the FDD include big box gyms and/or fitness facilities, cruise ships, military bases, shopping malls, airports, sports facilities and stadiums, industrial or office complexes, hotels, train stations and other transportation facilities, travel plazas, casinos, hospitals, theme parks, convention centers, colleges/universities, and multi-unit residential properties. These examples illustrate the variety of locations that Bft considers as Non-Traditional Sites, all sharing the characteristic of being part of a larger venue that attracts a specific audience.
For a prospective Bft franchisee, this definition is important because it clarifies the types of locations where Bft may establish studios outside of the standard, standalone locations. This provides Bft with flexibility in expanding its brand presence and reaching different customer segments. However, it also means that a franchisee's territory may potentially include such Non-Traditional Sites, which could impact their customer base and revenue potential. Franchisees should consider the implications of Non-Traditional Sites when evaluating potential locations and assessing market competition.