What is the definition of 'Monthly Active Members' as it pertains to Bft Qualified Studios?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
In this Part A-2, we sorted the 29 Qualified Studios, ranked (highest to lowest) by the amount of average Monthly Active Members reported by the Qualified Studios for the Measurement Period, into four (4) quartiles, with the 1st, 2nd, and 3rd Quartiles each comprising 7 Qualified Studios and the 4th Quartile comprising 8 Qualified Studios. "Monthly Active Members" means Studio members who were party to an effective studio membership agreement with a Qualified Studio for a particular calendar month.
We calculated the average Monthly Active Members as follows: (a) we totaled the number of Monthly Active Members for each calendar month during the Measurement Period for each Qualified Studio; then (b) we calculated a simple average of the Monthly Active Members for the entire Measurement Period to determine the average Monthly Active Members during the Measurement Period for each such Qualified Studio; then (c) we calculated a simple average of all such Qualified Studios' average Monthly Active Members to determine the average Monthly Active Members for all 29 Qualified Studios noted above. We also show the range and median of Monthly Active Members for all 29 Qualified Studios.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 67–75)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, 'Monthly Active Members' are defined as studio members who have an effective studio membership agreement with a Bft Qualified Studio for a specific calendar month. This definition is used in Part A-2 of Item 19, which discusses the financial performance of Qualified Studios.
Bft uses the number of Monthly Active Members to rank the 29 Qualified Studios from highest to lowest and then sorts them into quartiles. The 1st, 2nd, and 3rd Quartiles each contain 7 Qualified Studios, while the 4th Quartile contains 8. This ranking and categorization are based on the average number of Monthly Active Members reported by these studios during the Measurement Period, which runs from January 1, 2024, to December 31, 2024.
The average Monthly Active Members is calculated by totaling the number of Monthly Active Members for each calendar month during the Measurement Period for each Qualified Studio. Then, a simple average of the Monthly Active Members is calculated for the entire Measurement Period to determine the average Monthly Active Members for each studio. Finally, a simple average of all the Qualified Studios' average Monthly Active Members is calculated to determine the overall average. Bft also provides the range and median of Monthly Active Members for all 29 Qualified Studios, offering a comprehensive view of membership activity across these locations.