What is the definition of 'Approved Services' for a Bft franchise?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisor owns, administers and grants franchises for a system of fitness studios that (a) offer and sell specialized instruction and related services ("Approved Services") and merchandise and other products ("Approved Products"), (b) are currently identified by the trademark "BFT" and related designs and use other related trademarks and service marks designated from time to time by Franchisor (the "Marks"), (c) reflect distinctive interior design and display procedures, and color scheme and décor (the "Trade Dress"), and (d) operate using a designated "System" which includes the Marks, Trade Dress and certain of Franchisor's other intellectual property including trade secrets, copyrights, confidential and proprietary information, and designated training and exercise methods and know-how, fitness equipment, furniture and fixtures, marketing, advertising and sales promotions, cost controls, accounting and reporting procedures, and personnel management systems (each, a "BFT Studio" and collectively, the "BFT Studios").
Source: Item 23 — RECEIPTS (FDD pages 79–265)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, Approved Services are defined as specialized instruction and related services offered and sold through its fitness studios. Bft franchisees are granted the right to offer only these Approved Services, ensuring consistency and uniformity throughout the franchise system.
The FDD emphasizes that maintaining a uniform image and offering consistent services are crucial for a successful franchise. Bft franchisees must adhere to the franchisor's standards by selling only Approved Services and products, and they must discontinue any services or products that Bft disapproves. This control allows Bft to maintain quality and consistency across all locations.
If a franchisee wishes to offer services beyond the Approved Services, they must seek approval from Bft. This process involves submitting detailed information about the proposed services for evaluation. Bft has the right to charge the franchisee for the costs associated with reviewing and approving these alternative services, which may include expenses for travel, accommodations, meals, and personnel wages. This ensures that any new services align with Bft's standards and contribute positively to the brand's reputation.