What costs are intended to be met by the Fund maintained by Bft?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee agrees that the Fund may be used to pay the costs of preparing and producing associated materials and programs as Franchisor may determine, including, without limitation, the use of Social Media (as defined in Section 9.3 below); formulating, developing and implementing advertising and promotional campaigns; video, audio and written advertising materials employing advertising agencies; sponsorship of sporting, charitable or similar events; administering regional, national and multi-regional advertising programs including purchasing direct mail and other media advertising, website development/operation and to pay Internet, Intranet, URL, 800 or similar number, and other charges, fees and/or expenses, including employing advertising agencies to assist with marketing efforts; supporting public relations, market research and other advertising, promotional and marketing activities; the reasonable costs of administering the Fund, including accounting expenses and the actual costs of salaries and fringe benefits paid to Franchisor's employees engaged in administration of the Fund and/or creation, development and/or placement of any creative and/or implementation of any campaigns associated with the same.
A brief statement regarding the availability of BFT franchises may be included in advertising and other items produced using the Fund.
Source: Item 23 — RECEIPTS (FDD pages 79–265)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, the marketing fund that franchisees contribute to may be used for a variety of advertising, marketing, and public relations expenses. The fund can cover the costs of preparing and producing associated materials and programs, including social media. Bft may use the fund to formulate, develop, and implement advertising and promotional campaigns, including video, audio, and written advertising materials, and to employ advertising agencies.
Bft can use the fund for sponsoring sporting, charitable, or similar events, and administering regional, national, and multi-regional advertising programs. This includes purchasing direct mail and other media advertising, website development/operation, and paying for internet, intranet, URL, 800 numbers, and other related charges, fees, and expenses. The fund can also support public relations, market research, and other advertising, promotional, and marketing activities.
Additionally, the fund may be used to cover the reasonable costs of administering the fund itself. This includes accounting expenses and the actual costs of salaries and fringe benefits paid to Bft's employees who are engaged in the administration of the fund, as well as the creation, development, and placement of any creative materials or the implementation of any campaigns associated with these activities. A brief statement regarding the availability of Bft franchises may be included in advertising and other items produced using the Fund.