What is the cost range for the Bft Pre-Sales and Soft Opening Retail Inventory Kit?

According to Bft's 2025 Franchise Disclosure Document, the Pre-Sales and Soft Opening Retail Inventory Kit ranges from $14,000 to $18,000. This kit is essential for franchisees as it includes branded apparel, marketing, and promotional items necessary for pre-selling memberships and promoting the studio before its official opening. The kit's components are determined in coordination with the Bft team to ensure brand consistency and optimal product selection.

The Pre-Sales and Soft Opening Retail Inventory Kit includes branded apparel like t-shirts, towels, and exercise clothing, along with marketing items such as a branded EZ Up tent and feather flags. It also contains portable fitness equipment for use during the pre-opening support program. The cost for the pre-sales portion is collected by the retail team at the start of the Pre-Sales Phase, while the soft opening inventory cost is included in the equipment invoice.

Bft franchisees are required to use these items in conjunction with the pre-opening sales plan approved by Bft, which aims to attract prospective clients and promote the studio before its opening. The Pre-Sales Phase typically begins about five months before the studio's soft opening, during which franchisees start selling memberships. The cost of the Pre-Sales and Soft Opening Retail Inventory Kit is non-refundable and considered fully earned upon payment, and Bft expects to impose this charge uniformly across all franchisees.