When is the cost for the Bft Pre-Sales Retail Package collected?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
Pre-Sales and Soft Opening Retail Inventory Kit
Prior to opening your Studio, you must purchase the following from us: (i) opening inventory that includes branded apparel, including t-shirts, towels, exercise clothing and related accessories; and (ii) a pre-sales start-up package that typically includes (a) marketing and promotional items such as a branded EZ Up tent, feather flags and portable fitness and other exercise equipment to be utilized in conjunction with your pre-opening support program described below, and (b) branded apparel that is specific to the location of your Studio (collectively, the "Pre-Sales and Soft Opening Retail Inventory Kit"). The components will be determined in coordination with our team to ensure brand consistency and optimal product selection. The cost for the Pre-Sales Retail Package will be collected directly by the Retail team at the start of the Pre-Sales Phase, while the Soft Opening retail inventory cost will be included as a line item in the equipment invoice. While you currently purchase the Pre-Sales and Soft Opening Retail Inventory Kit from us, we may designate that you purchase it directly from a third-party Approved Supplier.
You are required to use certain of these items in coordination with the pre-opening sales plan we approve or designate for your Studio, which is designed to generate prospective Studio clientele and members and otherwise promote the Studio prior to opening (the "Opening Support Program"). We anticipate that you will begin pre-selling Studio memberships (the "Pre-Sales Phase") for approximately five (5) months before you open your Studio's doors to the general public for participation in regular classes in the physical premises of your Studio (the "Soft Opening").
The cost of the Pre-Sales and Soft Opening Retail Inventory Kit ranges from $14,000 to $18,000. This amount is non-refundable and is deemed fully earned upon payment. We
Source: Item 5 — INITIAL FEES (FDD pages 18–21)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, the cost for the Pre-Sales Retail Package is collected directly by the Retail team at the start of the Pre-Sales Phase. The Pre-Sales Phase is a period of approximately five months before the Bft studio opens to the general public. During this time, franchisees are expected to begin pre-selling studio memberships as part of the Opening Support Program.
The Pre-Sales and Soft Opening Retail Inventory Kit includes branded apparel, marketing, and promotional items. The total cost for this kit ranges from $14,000 to $18,000, and this amount is non-refundable upon payment. The Soft Opening retail inventory cost will be included as a line item in the equipment invoice.
Prospective Bft franchisees should note that the Pre-Sales Retail Package is a mandatory purchase, and payment is due at the beginning of the Pre-Sales Phase. This means franchisees will need to budget for this expense several months before the studio officially opens. Franchisees should coordinate with the Bft team to determine the specific components of the kit to ensure brand consistency and optimal product selection.