What does Bft consider as Confidential Information related to the System and the Studio's operation?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
aws as set forth in Section 8.5 above. Notwithstanding the foregoing, any Indemnitee may choose to engage counsel and defend against any such claim and may require immediate reimbursement from the Franchisee of all expenses and fees incurred in connection with such defense. This indemnity will continue in full force and effect subsequent to and notwithstanding this Agreement's expiration or termination. Indemnitees need not seek recovery from any insurer or other third-party, or otherwise mitigate its losses and expenses, in order to maintain and recover fully a claim against Franchisee under this Section. Any Indemnitee's failure to pursue a recovery or mitigate a loss will not reduce or alter the amounts that person may recover from Franchisee under this Section.
12. CONFIDENTIAL INFORMATION
12.1 Franchisor's Confidential Information.
A. Franchisee acknowledges and agrees that all information relating to the System and to the development and operation of the Studio, including, without limitation, the Learning Management System, Franchisor's training programs, members and supplier lists, customer data, or other information or knowhow distinctive to the development or operation of a BFT Studio (all of the preceding information is referred to herein as the "Confidential Information") is considered to be proprietary and trade secrets of Franchisor. Confidential Information does not include information, knowledge, or know-how, which is lawfully known to the public without violation of applicable law or an obligation to Franchisor or its affiliates, or any Restricted Data. Franchisee (and its Owners, if Franchisee is a legal entity) agrees that, during and after the Term, Franchisee will, and cause its spouses, immediate family members, affiliates, and assigns to: (i) process, retain, use, collect, and disclose Confidential Information strictly to the limited extent, and in such a manner, as necessary for the development and operation of the Studio in accordance with this Agreement, and not for any other purposes of any kind; (ii) process, retain, use, collect, and disclose Confidential Information strictly in accordance with the privacy policies and System Standards and Franchisee's and its representative's instructions; (iii) keep confidential and not disclose, sell, distribute, or trade Confidential Information to any person other than those of Franchisee's employees, independent contractors, and representatives who need to know such Confidential Information for the purpose of assisting Franchisee it is operation of the Studio in accordance with this Agreement;
Source: Item 23 — RECEIPTS (FDD pages 79–265)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, confidential information includes all data relating to the System and the development and operation of the Studio. This encompasses the Learning Management System, Bft's training programs, member and supplier lists, customer data, and any other information or know-how specific to the development or operation of a Bft studio. This information is considered proprietary and trade secrets of Bft.
However, information that is lawfully known to the public without violating any laws or obligations to Bft or its affiliates, or any Restricted Data, is not considered confidential. Franchisees are only granted the right to use confidential information for the development and operation of their studio, in accordance with the franchise agreement. They do not acquire any other interest in it.
Franchisees must also ensure that their employees and independent contractors sign a non-disclosure and non-competition agreement. If a franchisee learns of any unauthorized use of confidential information, they must promptly notify Bft. Additionally, any new concepts, processes, or improvements developed by the franchisee that relate to Bft or the System become the sole property of Bft, and the franchisee must provide all necessary information and documentation to formalize this ownership.