How are the boundaries of a Bft Development Area defined under a Multi-Unit Agreement?

According to Bft's 2025 Franchise Disclosure Document, the boundaries of a Development Area under a Multi-Unit Agreement are not fixed and can vary significantly. The size of the Development Area depends on two main factors: the number of Bft studios the franchisee is authorized to open and operate, and the location and demographics of the area where these studios will be situated. This means that a franchisee planning to open more studios in a densely populated area will likely have a smaller Development Area compared to someone opening fewer studios in a more spread-out location.

The FDD specifies that the boundaries of a Bft Development Area may be defined using various methods. These include zip codes, streets, landmarks (both natural and man-made), or county lines. Alternatively, the boundaries can be visually represented on a map attached to the Multi-Unit Agreement. This flexibility allows Bft to tailor the Development Area to the specific circumstances of each multi-unit franchisee, taking into account local market conditions and growth potential.

It's important to note that while Bft grants a Development Area, it is not an exclusive territory. Franchisees may face competition from other franchisees, company-owned outlets, or other distribution channels. Furthermore, Bft retains certain reserved rights, including the right to operate or license studios at "Non-Traditional Sites" even within a franchisee's Development Area. Prospective franchisees should carefully consider these factors and discuss the specific terms of the Multi-Unit Agreement with Bft to fully understand their rights and obligations.