Besides Bft, what are the other brands included in the 'Xponential Brands' portfolio?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
Currently, there are 8 brands within the portfolio of brands owned and franchised by subsidiaries of Xponential: BFT®, Club Pilates®, CycleBar®, Lindora®, Pure Barre®, Rumble®, Stretch Lab®, and Yoga Six® (collectively, the "Xponential Brands").
Source: Item 1 — THE FRANCHISOR, ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 7–12)
What This Means (2025 FDD)
According to the 2025 Bft Franchise Disclosure Document, Bft is part of a portfolio of brands owned and franchised by subsidiaries of Xponential. This portfolio, known as the "Xponential Brands", includes several other fitness and wellness concepts.
Specifically, the FDD identifies the other brands in the Xponential Brands portfolio as Club Pilates, CycleBar, Lindora, Pure Barre, Rumble, Stretch Lab, and Yoga Six. Each of these brands operates fitness studios that offer specialized exercise programs.
Prospective Bft franchisees should recognize that Bft benefits from being part of a larger network of fitness brands under Xponential. This affiliation may provide advantages such as shared resources, brand recognition, and cross-promotional opportunities. However, it also means that Bft's operations and strategic decisions could be influenced by the overall direction and priorities of Xponential Fitness.