What was the average number of new memberships for Bft studios in Month 1?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Number of New Studios | 21 | 20 | 19 | 13 | 12 | 9 | 7 | 6 | 3 | 3 | 0 | 0 | |
| Gross | Average | $12,605 | $22,865 | $23,712 | $22,885 | $22,900 | $27,705 | $28,953 | $29,193 | $25,248 | $20,825 | N/A | N/A |
| Revenue | |||||||||||||
| Number / Percentage of New Studios that met or exceeded the average | 11 / 52% | 8 / 40% | 9 / 47% | 6 / 46% | 5 / 42% | 4 / 44% | 2 / 29% | 3 / 50% | 2 / 67% | 2 / 67% | N/A | N/A | |
| Median | $14,436 | $20,656 | $21,225 | $20,408 | $21,117 | $22,431 | $20,885 | $24,899 | $32,185 | $29,708 | N/A | N/A | |
| Range (Max) | $24,168 | $47,445 | $53,823 | $51,440 | $57,530 | $66,084 | $69,827 | $67,280 | $37,000 | $34,417 | N/A | N/A | |
| Range (Min) | $1,511 | $11,155 | $9,832 | $9,163 | $6,993 | $7,301 | $8,849 | $6,559 | $6,560 | -$1,650 | N/A | N/A | |
| Active | Average | 114 | 126 | 135 | 131 | 136 | 151 | 154 | 164 | 126 | 157 | N/A | N/A |
| Members | |||||||||||||
| Number / Percentage of New Studios that met or exceeded the average | 9 / 43% | 9 / 45% | 9 / 47% | 6 / 46% | 7 / 58% | 3 / 33% | 2 / 29% | 2 / 33% | 2 / 67% | 1 / 33% | N/A | N/A | |
| Median | 106 | 122 | 128 | 129 | 142 | 146 | 140 | 149 | 150 | 157 | N/A | N/A | |
| Range (Max) | 195 | 210 | 242 | 261 | 289 | 311 | 334 | 355 | 172 | 175 | N/A | N/A | |
| Range (Min) | 59 | 64 | 61 | 55 | 57 | 64 | 71 | 73 | 56 | 139 | N/A | N/A | |
| New | Average | 51 | 32 | 23 | 15 | 18 | 24 | 21 | 17 | 11 | 8 | N/A | N/A |
| Memberships | |||||||||||||
| Number / Percentage of New Studios that met or exceeded the average | 11 / 52% | 6 / 30% | 8 / 42% | 6 / 46% | 5 / 42% | 4 / 44% | 2 / 29% | 2 / 33% | 2 / 67% | 1 / 33% | N/A | N/A | |
| Median | 52 | 24 | 20 | 12 | 17 | 21 | 13 | 14 | 12 | 8 | N/A | N/A | |
| Range (Max) | 88 | 111 | 48 | 35 | 57 | 45 | 43 | 33 | 19 | 12 | N/A | N/A | |
| Range (Min) | 13 | 10 | 4 | 1 | 1 | 9 | 11 | 11 | 3 | 4 | N/A | N/A |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 67–75)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, the average number of new memberships for Bft studios during Month 1 is 51. This data is based on the performance of 21 New Studios, which are defined as franchisee-owned studios that conducted their soft opening in calendar year 2024, excluding those at non-traditional sites. Month 1 refers to the calendar month in which the studio launched its soft opening.
It's important to note that 52% of these new studios met or exceeded this average during their first month. The median number of new memberships for these studios was 52, indicating that half of the studios had more than 52 new memberships, while the other half had fewer. The range of new memberships varied from a minimum of 13 to a maximum of 88, highlighting the variability in initial membership acquisition among different locations.
For a prospective Bft franchisee, this information provides a benchmark for expected new membership acquisition during the initial month of operation. However, individual results may differ based on factors such as location, marketing efforts, and local market conditions. The wide range suggests that while some studios may quickly gain traction, others may experience a slower start in acquiring new members. Franchisees should consider these factors when developing their business plans and setting realistic expectations for their studio's performance.