Are any Bft affiliates involved with franchising activities under trademarks other than the Bft Marks?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
As described in Item 1, our following affiliates offer franchises using trademarks other than the Marks:
- CB SPV offers and sells franchises for indoor cycling studios under the CYCLEBAR® trademark.
- CP SPV offers and sells franchises for fitness studios that provide Pilates and other exercise classes under the CLUB PILATES® trademark.
- Lindora Franchisor offers and sells franchises for studios that provide or arrange for the provision of certain medical and non-medical products and services under the LINDORA® trademark.
- PB SPV offers and sells franchises for fitness studios that provide indoor fitness classes through a combination of Pilates, weights and ballet barre under the PURE BARRE® trademark.
- RF SPV offers and sells franchises for fitness studios that provide boxing classes and other related exercise classes under the RUMBLE® trademark.
- SL SPV offers and sells franchises for studios that provide stretching classes, related therapy activities, and if approved, a proprietary "flexologist" training programs under the STRETCH LAB® trademark.
- YS SPV offers and sells franchises for studios that provide yoga and other exercise programs under the YOGA SIX® trademark.
There is no mechanism for resolving any conflicts that may arise between franchised or company-owned studios that operate under any of the Xponential Brands, including any Studio. Any resolution of conflicts regarding location, customers, support, or services will be entirely within your and our business judgment. While we do not anticipate conflicts between franchisees of different brands, we will analyze any future conflict and take action (if any) that we deem appropriate.
Source: Item 12 — TERRITORY (FDD pages 50–54)
What This Means (2025 FDD)
According to the 2025 Bft Franchise Disclosure Document, certain Bft affiliates are indeed involved in franchising activities under different trademarks. Specifically, CB SPV offers franchises for indoor cycling studios under the CYCLEBAR® trademark. CP SPV franchises fitness studios providing Pilates and other exercise classes under the CLUB PILATES® trademark. Lindora Franchisor offers franchises for studios providing medical and non-medical products and services under the LINDORA® trademark. PB SPV offers franchises for fitness studios that combine Pilates, weights, and ballet barre under the PURE BARRE® trademark. RF SPV offers franchises for boxing and related exercise classes under the RUMBLE® trademark. SL SPV offers franchises for stretching classes and related therapy activities under the STRETCH LAB® trademark. Finally, YS SPV offers franchises for yoga and other exercise programs under the YOGA SIX® trademark.
This means a prospective Bft franchisee should be aware that Bft's parent company or affiliates operate other fitness-related franchises. These other brands could potentially compete for customers or locations, although Bft states that they do not anticipate conflicts between franchisees of different brands. Any resolution of conflicts regarding location, customers, support, or services will be based entirely on Bft's and the franchisee's business judgment.
Bft also states that while they do not anticipate conflicts between franchisees of different brands, they will analyze any future conflict and take action (if any) that they deem appropriate. This highlights the importance of understanding the competitive landscape and potential for internal competition within the broader Xponential Fitness family of brands. A Bft franchisee should consider how the presence of these other fitness concepts might impact their business and what recourse they have if conflicts arise.