Who administers the Bft advertising fund?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
The Fund will be administered by us (or our affiliates), as we deem appropriate in our discretion. We have also established a Fund advisory committee (the "FAC") to serve in an advisory capacity on matters related to the Fund. The Fund will be maintained and operated by us (or our affiliates) to meet the costs of conducting regional and national advertising and promotional efforts, other brand development activities, as well as related technology used to implement the foregoing (i.e., digital marketing platform, System web portal) that we determine beneficial to the System and employing advertising/public relations agencies to assist in advertising activities. With the assistance of the FAC, we will direct all public relations, advertising and promotions with sole discretion over the message, creative concepts, materials and media used in the programs and the placement and allocation thereof. We have the power to form, change or dissolve the FAC.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 37–50)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, the Brand Development Fund is administered by Bft (or its affiliates). Bft has the discretion to administer the fund as it deems appropriate. Bft has also established a Fund advisory committee (FAC) to serve in an advisory capacity on matters related to the Fund; however, Bft has the power to form, change, or dissolve the FAC.
The Brand Development Fund is maintained and operated by Bft (or its affiliates) to cover the costs of regional and national advertising and promotional efforts, other brand development activities, as well as related technology used to implement the foregoing (i.e., digital marketing platform, System web portal) that Bft determines beneficial to the System and employing advertising/public relations agencies to assist in advertising activities. With the assistance of the FAC, Bft will direct all public relations, advertising and promotions with sole discretion over the message, creative concepts, materials and media used in the programs and the placement and allocation thereof.
Bft will have the right to make disbursements from the Fund, as it determines appropriate to cover the costs and expenses associated with the marketing, advertising and promotion of the brand, Marks, System, Studio locations and/or the Approved Products and Approved Services, including: the cost of formulating, developing and implementing advertising and promotional campaigns; the reasonable costs of administering the Fund, including accounting expenses and the actual costs of salaries and fringe benefits paid to Bft's employees engaged in administration of the Fund and/or creation, development and/or placement of any creative and/or implementation of any campaigns associated with the same.