What action must a Bft franchisee take if Bft modifies or replaces a mark?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisor reserves the right, in its sole judgment, to modify, discontinue or replace any Mark on a national or regional basis, and Franchisee shall, as applicable and at its expense, immediately discontinue use of any Mark and commence using any modified or replacement Mark as directed by Franchisor. Franchisor shall have no liability or obligation whatsoever with respect to Franchisee's discontinuance or change of any Mark.
Source: Item 23 — RECEIPTS (FDD pages 79–265)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, Bft retains the right to modify, discontinue, or replace any mark on a national or regional level. If Bft makes such a change, the franchisee is obligated to immediately stop using the old mark and begin using the modified or replacement mark as directed by Bft. This change is to be done at the franchisee's expense.
This means that a Bft franchisee must be prepared to update signage, marketing materials, and any other branded items at their own cost when Bft decides to change its branding. This could involve significant expenses, especially if a major brand overhaul occurs. The franchisee has no say in the decision to change the marks and must comply promptly with Bft's directives.
Bft explicitly states that it has no liability or obligation regarding a franchisee's expenses or losses related to the discontinuance or change of any mark. This places the financial burden entirely on the franchisee, making it essential to factor in potential rebranding costs when evaluating the franchise opportunity. Franchisees should inquire about the frequency and scope of brand updates to better anticipate these expenses.