According to the Bft franchise agreement, what must the studio be identified by?

According to Bft's 2025 Franchise Disclosure Document, the studio must contain signage that prominently identifies the franchisee by name as an independently owned and operated franchisee of Bft. This requirement ensures that customers understand the studio is part of the Bft franchise system but is owned and operated by an independent business owner.

This benefits Bft by maintaining brand consistency while allowing franchisees to build local recognition. For the franchisee, this means investing in compliant signage and adhering to Bft's brand standards.

It also clarifies the franchisee's role as an independent operator, which can impact local marketing strategies and community engagement efforts. Franchisees should carefully review the specific signage requirements outlined in the franchise agreement and any related brand guidelines to ensure compliance.