For the 1st Quartile of Bft studios, what was the average number of Monthly Active Members?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
| Number of Qualified Studios | Average | Median | Range (Min) | Range (Max) | Number / Percentage of Qualified Studios that Met or Exceeded the Average | |
|---|---|---|---|---|---|---|
| 1st Quartile | 7 | 239 | 238 | 207 | 293 | 3 / 43% |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 67–75)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, the average number of Monthly Active Members for studios in the 1st Quartile is 239. This data is derived from a set of 29 "Qualified Studios" that Bft ranked from highest to lowest based on their average Monthly Active Members during the measurement period. The 1st Quartile consists of 7 of these studios.
"Monthly Active Members" are defined as studio members who have an effective membership agreement for a particular calendar month. The average is calculated by totaling the number of Monthly Active Members for each month during the measurement period for each Qualified Studio, then averaging these monthly totals to find the average Monthly Active Members for each studio. Finally, Bft averages the individual studio averages to determine the overall average Monthly Active Members for each quartile.
For a prospective Bft franchisee, this information provides insight into the potential membership levels that can be achieved. However, it's important to note that this is an average across the top-performing studios, and individual results may vary. The FDD also provides the median (238), minimum (207), and maximum (293) number of Monthly Active Members for the 1st Quartile, offering a more complete picture of the range of performance within this group. Only 3 out of the 7 studios in the 1st Quartile (43%) met or exceeded the average of 239.
It is important for potential franchisees to understand how Bft defines and calculates these metrics, as well as the factors that contribute to the success of the top-performing studios. Further research into the specific characteristics and strategies of these studios may provide valuable insights for new franchisees.