Under what conditions can the Trademark License Agreement be terminated, affecting Beyond Juicery Eatery?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Pursuant to a Trademark
License Agreement dated March 22, 2019 (the "License Agreement"), Licensor has licensed us the right to use the Trademarks listed in this Item and to sublicense the use of the Trademarks listed in this Item in association with the Restaurant Business. The term of the License Agreement is perpetual unless terminated in accordance with its terms, including if we no longer desire to use the Trademarks, we fail to perform our obligations under the License Agreement with respect to the quality control standards set by Licensor, or by mutual agreement of us and Licensor. If the License Agreement is terminated, your franchise agreement will not be affected and you will continue to be able to operate your franchised Restaurant under the terms of your Franchise Agreement with the Licensor assuming the obligations and benefits of the franchisor. The License Agreement may only be modified in a writing signed by us and Licensor. If you fail to comply with the quality control standards set by Licensor with regard to the use of the Trademarks, Licensor may terminate your Franchise Agreement.
Source: Item 13 — TRADEMARKS (FDD pages 45–47)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the Trademark License Agreement, dated March 22, 2019, can be terminated under specific conditions. The agreement, which grants Beyond Juicery Eatery the right to use and sublicense the listed trademarks for its Restaurant Business, has a perpetual term. However, this term can be cut short if certain events occur.
The License Agreement can be terminated if Beyond Juicery Eatery no longer wishes to use the trademarks. It can also be terminated if Beyond Juicery Eatery fails to meet its obligations under the License Agreement, particularly regarding the quality control standards set by the Licensor. Finally, the agreement can be terminated if both Beyond Juicery Eatery and the Licensor mutually agree to end it.
It is important to note that if the Trademark License Agreement is terminated, a franchisee's franchise agreement with Beyond Juicery Eatery will not be directly affected. The franchisee will still be able to operate their franchised Restaurant under the terms of their Franchise Agreement, with the Licensor assuming the obligations and benefits of the franchisor. However, if a franchisee fails to comply with the quality control standards set by the Licensor regarding the use of the Trademarks, the Licensor has the right to terminate the franchisee's Franchise Agreement.