Under what condition can a Beyond Juicery Eatery franchisee make changes or substitutions to the Trademarks?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
You are not permitted to make any changes or substitutions of any kind in or to the use of the Trademarks unless we direct in writing. We may change the System presently identified by the Trademarks including the adoption of new Trademarks, new Menu Items, new products, new equipment or new techniques and you must adopt the changes in the System, as if they were part of the Franchise Agreement at the time of its execution. You must comply, within a reasonable time, if we notify you to discontinue or modify your use of any Trademark. We will have no liability or obligation as to your modification or discontinuance of any Trademark.
Source: Item 13 — TRADEMARKS (FDD pages 45–47)
What This Means (2025 FDD)
According to the 2025 Beyond Juicery Eatery Franchise Disclosure Document, franchisees are strictly limited in their ability to alter or substitute the brand's trademarks. The FDD specifies that a franchisee cannot make any changes or substitutions to the trademarks unless Beyond Juicery Eatery directs them to do so in writing. This means that any unauthorized modification of the trademarks is prohibited.
Beyond Juicery Eatery retains the right to modify its system, including adopting new trademarks, menu items, products, equipment, or techniques. If Beyond Juicery Eatery makes such changes, franchisees are obligated to adopt them as if they were part of the original franchise agreement. Furthermore, Beyond Juicery Eatery can instruct franchisees to discontinue or modify the use of any trademark, and franchisees must comply within a reasonable time.
This policy ensures brand consistency and uniformity across all franchise locations. While it provides Beyond Juicery Eatery with the flexibility to evolve its brand and offerings, it also places a responsibility on the franchisee to stay updated with any changes and bear the costs associated with implementing them. Franchisees should be aware that Beyond Juicery Eatery assumes no liability for any costs incurred due to the modification or discontinuation of any trademark.