Under what circumstances must a franchisee immediately cease using Beyond Juicery Eatery's trademarks?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Upon termination or expiration of this Agreement, all rights granted to you will automatically terminate, and:
- B. You must immediately cease to operate your business under this Agreement and must not thereafter, directly or indirectly, represent to the public or hold yourself out as a present or former developer of ours.
- C. You must take such action as may be necessary to cancel or assign to us or our designee, at our option, any assumed name or equivalent registration that contains our name or any of the words Beyond Juicery + Eatery or any other Trademark of ours, and you must furnish us with evidence satisfactory to us of compliance with this obligation within thirty (30) days after termination or expiration of this Agreement.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, a franchisee must immediately cease operating their business under the Franchise Agreement upon termination or expiration of the agreement. They must also stop representing themselves as a current or former developer of Beyond Juicery Eatery, either directly or indirectly.
Furthermore, the franchisee is required to take necessary actions to cancel or assign any assumed name or equivalent registration containing Beyond Juicery Eatery's name or trademarks to Beyond Juicery Eatery or its designee. The franchisee must provide satisfactory evidence of compliance with this obligation within 30 days of the termination or expiration of the agreement.
This provision ensures that upon the end of the franchise relationship, the franchisee no longer uses Beyond Juicery Eatery's brand identity, protecting the integrity and exclusivity of the brand. This is a standard practice in franchising, as it prevents former franchisees from potentially trading on the brand's reputation after their agreement has ended.