After termination or expiration, is a Beyond Juicery Eatery franchisee prohibited from representing that their new business is connected to the Beyond Juicery Eatery system?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Upon termination or expiration of this Agreement, all rights granted to you will automatically terminate, and:
- B. You must immediately cease to operate your business under this Agreement and must not thereafter, directly or indirectly, represent to the public or hold yourself out as a present or former developer of ours.
- C. You must take such action as may be necessary to cancel or assign to us or our designee, at our option, any assumed name or equivalent registration that contains our name or any of the words Beyond Juicery + Eatery or any other Trademark of ours, and you must furnish us with evidence satisfactory to us of compliance with this obligation within thirty (30) days after termination or expiration of this Agreement.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to the 2025 FDD, upon termination or expiration of the Franchise Agreement, a franchisee must immediately cease operating their business under the agreement. Furthermore, the franchisee is prohibited from directly or indirectly representing to the public that they are a present or former developer of Beyond Juicery Eatery. This prevents any potential confusion among customers or the public regarding the franchisee's affiliation with the Beyond Juicery Eatery brand.
In practical terms, this means that once the agreement ends, a former Beyond Juicery Eatery franchisee cannot imply any ongoing connection to the franchise system. This includes using similar branding, marketing materials, or operational methods that might suggest an association with Beyond Juicery Eatery. The franchisee must clearly establish their new business as entirely separate and distinct from the Beyond Juicery Eatery franchise.
Beyond Juicery Eatery also requires the franchisee to take necessary actions to cancel or assign any assumed name registrations that contain the Beyond Juicery Eatery name or trademarks back to the company. The franchisee has 30 days after termination or expiration to provide evidence of compliance with this obligation. This ensures that the franchisee does not continue to benefit from the brand recognition and goodwill associated with Beyond Juicery Eatery after the franchise agreement has ended.