After termination of the Beyond Juicery Eatery agreement, can I represent myself as a former developer of Beyond Juicery Eatery?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Upon termination or expiration of this Agreement, all rights granted to you will automatically terminate, and:
- B. You must immediately cease to operate your business under this Agreement and must not thereafter, directly or indirectly, represent to the public or hold yourself out as a present or former developer of ours.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to the 2025 FDD, after the termination or expiration of the Area Development Agreement with Beyond Juicery Eatery, the developer must cease all operations under the agreement. Furthermore, the developer is prohibited from representing themselves to the public, directly or indirectly, as a current or former developer for Beyond Juicery Eatery. This restriction is clearly outlined in the agreement to prevent any potential confusion or misrepresentation of affiliation with the brand after the agreement concludes.
This provision is fairly standard in franchise agreements. It protects Beyond Juicery Eatery from any potential damage to its reputation or brand image that could arise if a former developer were to misrepresent their past association or engage in activities that reflect poorly on the brand. It also ensures that consumers are not misled into believing that a terminated developer is still operating with the endorsement or standards of Beyond Juicery Eatery.
In practical terms, this means that a former Beyond Juicery Eatery developer must be careful in how they present their business history. They cannot use their prior affiliation with Beyond Juicery Eatery in any marketing materials, business cards, or public statements. This restriction remains in effect indefinitely after the termination or expiration of the agreement.