Can Beyond Juicery Eatery substitute different trademarks for use in identifying the system?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
- 8.01 We grant to you the non-exclusive right and licensee to use the Trademarks (subject to the terms hereof) during the Term in accordance with the System, the Operations Manuals, and as prescribed by us from time to time. In connection therewith, you agree that:
- A. You shall use only within your Designated Area (i) only such of the Trademarks as we designate and (ii) such mark
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to the 2025 FDD, Beyond Juicery Eatery retains significant control over the trademarks used within the franchise system. While franchisees are granted a non-exclusive right to use the trademarks, this right is subject to specific terms and conditions set by Beyond Juicery Eatery.
Specifically, Beyond Juicery Eatery designates which trademarks the franchisee can use within their designated area. This means a franchisee cannot independently choose or alter the trademarks associated with their Beyond Juicery Eatery restaurant. Furthermore, Beyond Juicery Eatery reserves the right to develop and establish other concepts using the trademarks or other names and marks, without providing any rights to the franchisee. They can also engage in the production, distribution, and sale of products and services under the trademarks or other names or marks they develop.
This arrangement ensures that Beyond Juicery Eatery maintains brand consistency and control across all its franchises. It also allows Beyond Juicery Eatery to evolve its brand and offerings without being restricted by individual franchisee preferences or investments. For a prospective franchisee, this highlights the importance of adhering to Beyond Juicery Eatery's branding guidelines and recognizing that the franchisor has the ultimate authority over the use and modification of trademarks within the system.