Are sports arenas excluded from the Designated Area for a Beyond Juicery Eatery franchise?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Within your Designated Area, neither we nor our affiliates have or will grant franchises or operate company-owned or affiliate-owned brick and mortar Restaurants using our Trademarks. Notwithstanding the foregoing, under the Franchise Agreement, enclosed malls, institutions (such as without limitation, hospitals, schools, military bases, or convention centers), airports, parks (including theme parks), casinos, and sports arenas will be excluded from your Designated Area and we may open other Restaurants, or franchise the right to open Restaurants to other persons, at any of these locations, regardless of where they are located and regardless of the name under which they operate. As a result, you do not receive an "exclusive" territory since we and our affiliates also have the right, in our sole discretion, to grant or operate other franchises outside of your Designated Area even if they compete for or deliver to customers within your Designated Area. If the Restaurant is located in an enclosed mall, institution, airport, casino, park, or sports arena, then the Franchisee's Designated Area will be limited to the confines of that enclosed mall, institution, airport, casino, park, or sports arena. You may face competition from other franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control.
Source: Item 12 — TERRITORY (FDD pages 42–45)
What This Means (2025 FDD)
According to the 2025 Beyond Juicery Eatery Franchise Disclosure Document, sports arenas are specifically excluded from a franchisee's designated area. This means that even if a Beyond Juicery Eatery franchisee has a designated area, the franchisor retains the right to open other restaurants or franchise the right to open restaurants to other people within sports arenas, regardless of their location. The franchisor can do this under any name. Therefore, a franchisee's designated area does not extend to sports arenas.
This exclusion has significant implications for potential franchisees. It means that Beyond Juicery Eatery could establish another location, whether company-owned or franchised to someone else, inside a sports arena within what might otherwise be considered the franchisee's territory. This could lead to direct competition and potentially impact the franchisee's sales and customer base. The franchisee would have no territorial protection against such encroachment within sports arenas.
Furthermore, if a Beyond Juicery Eatery restaurant is located inside a sports arena, the franchisee's designated area is limited to the confines of that specific sports arena. This severely restricts the franchisee's territory and potential customer base compared to a standalone location. Prospective franchisees should carefully consider these limitations and evaluate the potential impact on their business before investing in a Beyond Juicery Eatery franchise, especially if they are considering a location near a sports arena.