Are the sources of supply considered 'Confidential Information' for a Beyond Juicery Eatery franchise?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Trade Secrets or know-how utilized or embraced by the System or otherwise concerns Franchisee Parties' or the Company's systems of operations, programs, services, products, customers, practices, books, records, manuals, computer files, databases or software, the System, all Operations Manuals, training manuals or other manuals, all Customer Data, the Standards and Specifications, written directives, equipment and equipment specifications, all proprietary software, computer and point-of-sale programs (and output from such programs), all pricing paradigms established by Franchisee or the Company, all of the Company's and/or Franchisee's sources (or prospective sources) of supply and all information pertaining to same (including wholesale pricing structures, the contents of sourcing agreements and the identity of suppliers), the Company's specifications, and Franchisee's final plans for the construction, buildout, design, renovation, décor, the identity of and all information relating to the computer and POS hardware and software utilized by Franchisee and/or the Company, internet protocols, procedures and content, training and instructional materials, all communications between the parties (including financial and other reports Franchisee is required to submit to the Company under the Franchise Agreement), memoranda, notes, disks, cost analyses, financial statements, trademarks, trade dress, copyrights, logos, signage, blueprints, sketches, recipes, methods, processes, designs, plans, property, reports, documents, analytical tools, business plans, business contacts, information regarding operations, manufacturing, administra
Source: Item 22 — CONTRACTS (FDD page 60)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the company considers its sources of supply as confidential information. The FDD specifies that confidential information includes all of the company's and franchisee's sources (or prospective sources) of supply and all information pertaining to the same, including wholesale pricing structures, the contents of sourcing agreements, and the identity of suppliers. This information is protected under the confidentiality and nondisclosure agreement that franchisees must sign.
For a prospective Beyond Juicery Eatery franchisee, this means that the suppliers and pricing information provided by Beyond Juicery Eatery are not to be shared with outside parties. This restriction aims to protect Beyond Juicery Eatery's competitive advantage and maintain consistent quality and pricing across all franchise locations. A franchisee must maintain the secrecy of this information, as its disclosure could disadvantage Beyond Juicery Eatery or its other franchisees.
This type of confidentiality clause is standard practice in franchising. Franchisors typically guard their supplier relationships and pricing arrangements closely. Franchisees should carefully review the confidentiality agreement and understand the scope of information considered confidential, as violations could lead to legal repercussions. Prospective franchisees should also inquire about the process for approving new suppliers or products if they wish to deviate from the standard supply chain.