Will Beyond Juicery Eatery review my use of all promotional materials and advertising?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
-
- Review your use of all promotional materials and advertising to be used by you. (Franchise Agreement - Section 9.04).
As a franchisee, you must spend, annually throughout the term of the Franchise Agreement, a minimum of 1% of Gross Sales on Local Advertising for the Restaurant in your market. We must approve all advertising before you use it. You must provide us with copies of your proposed advertising and we will approve or disapprove the advertising within 30 days of our receipt. You may not use advertising that is not approved by us. You may determine the timing, manner, media, and supplier for each piece of advertising with our approval. If you fail to spend 1% of Gross Sales on Local Advertising in any calendar quarter, you must pay any deficiency to us as additional Royalty.
Also, we collect a Marketing Fund Fee for the Marketing Fund (the "Fund"), which is currently 3% of the Gross Sales of your Restaurant to develop the brand and promote the System. We reserve the right to increase the Marketing Fund Fee, which may be implemented through our Operations Manual. Our affiliates contribute the same amount. The Marketing Fund Fee must be paid in the same manner as the Royalty Fee payment (Franchise Agreement – Section 9).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 34–42)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the franchisor will review a franchisee's use of promotional materials and advertising. Specifically, Beyond Juicery Eatery must approve all advertising before a franchisee uses it. The franchisee is required to provide copies of proposed advertising, and Beyond Juicery Eatery will either approve or disapprove of it within 30 days of receipt. The franchisee is not allowed to use advertising that Beyond Juicery Eatery has not approved.
Beyond Juicery Eatery also states that franchisees must spend a minimum of 1% of gross sales on local advertising annually. The franchisee determines the timing, manner, media, and supplier for each piece of advertising, but this is still subject to Beyond Juicery Eatery's approval. If a franchisee fails to spend the required 1% of gross sales on local advertising in any calendar quarter, the franchisee must pay the deficiency to Beyond Juicery Eatery as additional royalty fees.
Beyond Juicery Eatery also collects a Marketing Fund Fee, which is currently 3% of the gross sales of the restaurant. This fee is used to develop the brand and promote the system. Beyond Juicery Eatery reserves the right to increase the Marketing Fund Fee, which may be implemented through the Operations Manual. Affiliates of Beyond Juicery Eatery contribute the same amount to the Marketing Fund. The Marketing Fund Fee must be paid in the same manner as the Royalty Fee payment.