Does Beyond Juicery Eatery reserve the right to substitute different trademarks?

According to the 2025 FDD, Beyond Juicery Eatery retains extensive rights regarding its trademarks. Specifically, Beyond Juicery Eatery has the right to use other names or marks and to grant licenses without providing any rights to the franchisee. They also have the right to engage in the production, distribution, and sale of products and services under the Trademarks or other names or marks. This includes the use of any trademarks, trade names, service marks, logos, insignia, trade dress, slogans, emblems, symbols, designs, and other identifying characteristics as may be developed or used from time to time by them.

This means that Beyond Juicery Eatery can introduce new branding elements or alternative trademarks without necessarily giving the franchisee any rights to them. This could include developing new logos, slogans, or even entirely new brand names for different product lines or services. The franchisee's rights are limited to the specific trademarks they are licensed to use under the franchise agreement, and any goodwill arising from the franchisee's use of the trademarks inures exclusively to Beyond Juicery Eatery and Beyond Juicery Eatery IP, LLC.

For a prospective franchisee, this highlights the importance of understanding the scope of the trademark license granted and the potential for Beyond Juicery Eatery to evolve its branding independently. While the franchisee benefits from using established trademarks, they do not have control over changes to those trademarks or the introduction of new ones. It would be prudent for a potential franchisee to discuss with Beyond Juicery Eatery their long-term branding strategy and how any changes to the trademarks might affect their business. This also means Beyond Juicery Eatery can operate similar businesses under different trademarks, even within the franchisee's designated area.

Beyond Juicery Eatery also retains the right to establish and operate similar businesses under different trademarks or service marks, even within the franchisee's designated area. This could involve offering similar or dissimilar products and services through various channels of distribution, such as grocery stores or food trucks, using different branding. This clause emphasizes that the franchisee's exclusive rights are limited to the specific Beyond Juicery + Eatery Restaurant they operate under the franchise agreement and do not extend to preventing Beyond Juicery Eatery from pursuing other business ventures, even if they compete with the franchisee's business.