Can Beyond Juicery Eatery require a franchisee to discontinue advertising or promotional plans or materials?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
You may not maintain a world wide web site or otherwise maintain a presence on the internet other than as we provide through our website.
You may not separately register any domain name or social media accounts containing any of the Trademarks nor participate in any web site that markets goods and services similar to a Restaurant.
We alone may establish, maintain, modify or discontinue all internet, social media accounts, world wide web and electronic commerce activities pertaining to the System.
We may establish one or more websites accessible through one or more uniform resource locators ("URLs") and if we do, we may design and provide for the benefit of your Restaurant a "click through" sub-page at each such website for the promotion of your Restaurant.
If we establish one or more such website or other modes of electronic commerce and if we provide a "click through" sub-page at each such website for the promotion of your Restaurant, you agree to routinely provide us with updated copy, photographs and news stories about your Restaurant suitable for posting on our website and your Restaurant's "click through" sub-page, the content, frequency and procedure of which will be specified in our Operations Manuals.
You agree that any pictures, photographs, or videos taken of you may be posted to our website and social media accounts in our discretion and all copyrights and other rights belong exclusively to us.
You have no right to request or demand that we remove any picture, photograph, or video of you.
Any websites or other modes of electronic commerce that we establish or maintain may, in addition to advertising and promoting the products and services available at the System's Restaurants, also be devoted in part to offering Beyond Juicery + Eatery franchises for sale and be utilized by us to exploit the electronic commerce rights which we alone reserve.
We retain all rights relating to our web site and intranet system and may alter or terminate our web site or intranet system.
In addition to these activities, we may also establish an intranet through which downloads of operations and marketing materials, exchanges of franchisee e-mail, System discussion forums and system-wide communications (among other activities) can be effected.
Your conduct on our web site and intranet system or other online communications and specifically your use of the Trademarks or any advertising is subject to the provisions of this Agreement.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, franchisees are restricted in their ability to independently manage online advertising and promotional activities. Franchisees cannot maintain their own websites or have an independent internet presence beyond what Beyond Juicery Eatery provides through its official website. They are also prohibited from registering domain names or social media accounts that include Beyond Juicery Eatery's trademarks, or from participating in websites that market similar goods and services.
Beyond Juicery Eatery retains exclusive control over all internet, social media, and electronic commerce activities related to the brand. While Beyond Juicery Eatery may provide a "click through" sub-page for individual restaurant promotion on its website, franchisees must routinely supply updated content as specified in the operations manuals. Beyond Juicery Eatery also has the right to use franchisee photos and videos on its website and social media accounts.
These stipulations mean that franchisees have limited autonomy in online marketing and must adhere to Beyond Juicery Eatery's guidelines. Franchisees should be aware that Beyond Juicery Eatery can alter or terminate its website or intranet system, and that franchisee conduct online, including advertising, is subject to the franchise agreement. This includes the use of trademarks. Therefore, Beyond Juicery Eatery maintains the right to require a franchisee to discontinue advertising or promotional plans or materials if they do not comply with the franchise agreement.