What is the registration number for the 'I NEED A HERO' trademark for Beyond Juicery Eatery?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Registration Number | Application Number | Principal or Supplemental Register of the United States Patent and Trademark Office | Registration Date | Application Date |
|---|---|---|---|---|---|
| BEYOND JUICERY + | 5,057,496 | 86,755,234 | 5,755,234 Principal | September 13, | |
| EATERY® | 2015 | ||||
| BEYOND | 5,405,108 | 87,414,319 | Principal | February 20, | April 17, 2017 |
| JUICERY + EATERY | 2018 | ||||
| I NEED A HERO® | 6,174,733 | 88,855,036 | Principal | October 13, 2020 | March 31, 2020 |
| FRESH IS OUR FOCUS PEOPLE ARE OUR PURPOSE TM | 6,972,649 | 97,206,242 | Principal | February 7, 2023 | January 6, 2022 |
Source: Item 13 — TRADEMARKS (FDD pages 45–47)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the registration number for the 'I NEED A HERO' trademark is 6,174,733. This trademark is registered on the Principal Register of the United States Patent and Trademark Office (USPTO). The registration date for this trademark is October 13, 2020, and the application date is March 31, 2020.
Beyond Juicery Eatery sublicenses the right to use this trademark to its franchisees, allowing them to operate their restaurants under the 'I NEED A HERO' mark. As a franchisee, it is important to note that the use of this trademark, like all others licensed by Beyond Juicery Eatery, is for the exclusive benefit of the licensor. Franchisees do not retain any rights to the trademark upon expiration or termination of their franchise agreement.
Beyond Juicery Eatery also has the right to adopt new trademarks or change existing ones, and franchisees are obligated to implement these changes, bearing the costs associated with them. Franchisees must also notify Beyond Juicery Eatery immediately of any claims or suits concerning the use of the licensed trademarks. While Beyond Juicery Eatery is not required to defend franchisees against third-party claims regarding trademark infringement, franchisees are required to cooperate in any defense or prosecution initiated by Beyond Juicery Eatery.
Prospective franchisees should be aware of these conditions and obligations related to trademark usage, as they are standard practice in franchising to protect the brand's intellectual property. Understanding these terms is crucial for ensuring compliance and avoiding potential disputes during the franchise term.