What is the registration number for the "BEYOND JUICERY + EATERY®" trademark used by Beyond Juicery Eatery?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Registration Number | Application Number | Principal or Supplemental Register of the United States Patent and Trademark Office | Registration Date | Application Date |
|---|---|---|---|---|---|
| BEYOND JUICERY + | 5,057,496 | 86,755,234 | 5,755,234 Principal | September 13, | |
| EATERY® | 2015 |
Source: Item 13 — TRADEMARKS (FDD pages 45–47)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the registration number for the "BEYOND JUICERY + EATERY®" trademark is 5,057,496. The trademark is registered on the Principal Register of the United States Patent and Trademark Office (USPTO). The registration date for the trademark is September 13, 2015, and the application number is 86,755,234.
Beyond Juicery Eatery indicates that franchisees receive the right to operate their restaurant under the name Beyond Juicery + Eatery, which is the primary mark used to identify their system. Franchisees may also use any other current or future marks that Beyond Juicery Eatery designates. Beyond Juicery Eatery IP, LLC (the "Licensor") owns the trademarks and has licensed Beyond Juicery Eatery the right to use and sublicense these trademarks.
It is important for prospective franchisees to understand that their use of the trademarks and any associated goodwill benefits the Licensor exclusively, and franchisees retain no rights to the trademarks upon expiration or termination of their Franchise Agreement. Franchisees are not allowed to make any changes or substitutions to the trademarks unless directed in writing by Beyond Juicery Eatery. Beyond Juicery Eatery reserves the right to adopt new trademarks or change existing ones, and franchisees are obligated to use the new or modified marks, bearing the costs for these changes.
Beyond Juicery Eatery is aware of an individual making common law use of the words "Willoughby's Beyond Juice" in Rochester, Michigan, which may affect a franchisee's rights to use the trademarks in that specific market. Franchisees are also obligated to notify Beyond Juicery Eatery immediately of any claims or suits concerning attempts by others to use the licensed trademarks. While franchisees must cooperate in the defense or prosecution of such claims, Beyond Juicery Eatery is not required to defend franchisees against third-party claims regarding the use of their trademarks.