What is the registration date for the 'FRESH IS OUR FOCUS PEOPLE ARE OUR PURPOSE' trademark for Beyond Juicery Eatery?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
ions for registration on the Principal Register. Our Licensor intends to file all required affidavits and renewals as the same become due.
| Mark | Registration Number | Application Number | Principal or Supplemental Register of the United States Patent and Trademark Office | Registration Date | Application Date |
|---|---|---|---|---|---|
| BEYOND JUICERY + | 5,057,496 | 86,755,234 | 5,755,234 |
Source: Item 13 — TRADEMARKS (FDD pages 45–47)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the trademark 'FRESH IS OUR FOCUS PEOPLE ARE OUR PURPOSE' was registered on February 7, 2023. The application for this trademark was filed on January 6, 2022, and it was registered on the Principal Register of the United States Patent and Trademark Office under registration number 6,972,649 and application number 97,206,242. This information is relevant for prospective franchisees as it confirms the legal protection and registration status of one of Beyond Juicery Eatery's key trademarks.
Beyond Juicery Eatery indicates that franchisees have the right to operate their restaurant under the name Beyond Juicery + Eatery, which is the primary mark. Franchisees may also use any other current or future marks that Beyond Juicery Eatery designates. The franchisor also has the right to adopt new trademarks or change existing ones, and franchisees are obligated to use the new or modified marks, discontinuing the use of any marks that Beyond Juicery Eatery decides to change or discontinue. Franchisees are responsible for the costs associated with these changes.
Beyond Juicery Eatery also states that there is an individual making common law use of the words "Willoughby's Beyond Juice" in Rochester, Michigan. As such, a franchisee's rights to use the trademarks may be affected in the Rochester, Michigan market. Other than "Willoughby's Beyond Juice," Beyond Juicery Eatery does not know of any superior previous rights or uses that could materially affect a franchisee's use of the trademarks. This information is important for prospective franchisees to be aware of, especially if they are considering opening a location in or near Rochester, Michigan.