On what register is the 'BEYOND JUICERY + EATERY' trademark registered?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Registration Number | Application Number | Principal or Supplemental Register of the United States Patent and Trademark Office | Registration Date | Application Date |
|---|---|---|---|---|---|
| BEYOND JUICERY + | 5,057,496 | 86,755,234 | 5,755,234 Principal | September 13, | |
| EATERY® | 2015 |
Source: Item 13 — TRADEMARKS (FDD pages 45–47)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the trademark 'BEYOND JUICERY + EATERY' is registered on the Principal Register of the United States Patent and Trademark Office (USPTO). The registration number for the 'BEYOND JUICERY + EATERY' trademark is 5,057,496, and the application number is 86,755,234. The registration date is September 13, 2015.
Registration on the Principal Register signifies that the trademark is considered distinctive and is legally protected, offering Beyond Juicery Eatery stronger rights against infringement compared to trademarks on the Supplemental Register. This registration provides a legal presumption of the brand's ownership and exclusive right to use the trademark nationwide for the goods/services listed in the registration.
For a prospective franchisee, this means that Beyond Juicery Eatery has taken steps to protect its brand identity, which can contribute to brand recognition and customer loyalty. However, the FDD also notes that a business in Rochester, Michigan is making common law use of the words "Willoughby's Beyond Juice," which could affect a franchisee's rights to use the trademarks in that specific market. Beyond Juicery Eatery retains the right to adopt new trademarks or change existing ones, and franchisees would be required to implement these changes at their own expense.