Are the recipes used by Beyond Juicery Eatery considered 'Confidential Information'?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
WHEREAS, Confidential Information and Trade Secrets, which are more particularly described below, will be disclosed to the Franchisee Parties in relation to Franchisee's operation of its Beyond Juicery + Eatery Restaurant franchise (hereinafter referred to as the "Franchised Business"); and
1) Definitions.
- b) The term "Confidential Information" or "Information" shall mean, but shall not be limited to, any and all data or facts, not available to the public or which do not become available to the public, which data and facts shall include but not be limited to all information, knowledge,
l) The term "Trade Secret" shall mean information in any form (including, but not limited to, materials and techniques, technical or non-technical data, formulas, patterns, compilations, recipes, programs, devices, methods, techniques, drawings, processes, financial data, financial plans, product plans, passwords, lists of actual or potential customers or suppliers) related to or used in the Franchised Business that is not commonly known by or available to the public and that information: (i) derives economic value, actual or potential, from not being generally known to, and not being readily ascertainable by proper means by, other persons who can obtain economic value from its disclosure or use; and (ii) is the subject of efforts that are reasonable under the circumstances to maintain its secrecy.
Source: Item 22 — CONTRACTS (FDD page 60)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the recipes are considered confidential information and trade secrets. The document defines "Confidential Information" as data or facts not available to the public. This includes all information and knowledge related to the operation of the Beyond Juicery Eatery Restaurant.
Furthermore, "Trade Secret" is defined as information not commonly known or available to the public, which includes materials, techniques, technical or non-technical data, formulas, patterns, compilations, recipes, programs, devices, methods, techniques, drawings, processes, financial data, financial plans, product plans, passwords, and lists of customers or suppliers. This information derives economic value from not being generally known and is subject to reasonable efforts to maintain its secrecy.
For a prospective franchisee, this means that the recipes and operational knowledge provided by Beyond Juicery Eatery are protected and must be kept confidential. Franchisees are legally obligated to not disclose this information to any other party or use it to compete against the company. This is reinforced by the requirement to sign a Confidentiality and Nondisclosure Agreement, as listed in the exhibits of the Franchise Disclosure Document. Violation of these confidentiality terms could result in legal repercussions and damage the franchise system.