What is the purpose for which Beyond Juicery Eatery restricts cash?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
43 franchised stores open and operating. At December 31, 2023, there were 55 signed franchise agreements and 42 franchised stores open and operating. At December 31, 2022, there were 52 signed franchise agreements an
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the company restricts cash to ensure that unspent advertising funds are available on deposit. As of December 31, 2024, the company had no restricted cash for this purpose. However, on December 31, 2023, $21,982 was restricted, and on December 31, 2022, $945 was restricted for advertising funds.
This means that Beyond Juicery Eatery keeps a separate account for advertising money that hasn't been used yet. This is a common practice in franchising to ensure that marketing fees collected from franchisees are actually used for their intended purpose, which is advertising and promoting the brand. The amounts can vary from year to year based on advertising activity.
For a prospective franchisee, this indicates that Beyond Juicery Eatery is earmarking advertising funds. Franchisees may want to inquire about the company's advertising plans and how these funds will be used to benefit their business. It would be prudent to understand the criteria and process by which advertising funds are spent and how franchisees can provide input or oversight.