What is the primary responsibility of the Franchisee Designate for a Beyond Juicery Eatery franchise?

According to the 2025 Beyond Juicery Eatery Franchise Disclosure Document, the Franchisee Designate is a point of contact for the Franchise Agreement. Attachment 1 to the franchise agreement includes a section (E) to record the Franchisee Designate and their contact information. The document does not specify any particular responsibilities for the Franchisee Designate beyond serving as a contact.

Typically, the Franchisee Designate is an individual chosen by the franchisee to act as a primary liaison between the franchisee and the franchisor. This person often handles communications, attends training sessions, and ensures compliance with the franchise agreement. The Franchisee Designate should be someone within the franchise organization who is well-versed in the business operations and has the authority to make decisions.

Prospective Beyond Juicery Eatery franchisees should clarify with the franchisor the specific roles and responsibilities expected of the Franchisee Designate. Understanding the full scope of this role is crucial for ensuring smooth communication and effective management of the franchise.