What is the primary mark used to identify the Beyond Juicery Eatery system?

According to the 2025 Beyond Juicery Eatery Franchise Disclosure Document, the primary mark used to identify the franchise system is "Beyond Juicery + Eatery." As a franchisee, you are granted the right to operate your restaurant under this name. Beyond Juicery Eatery may also allow you to use other trademarks, service marks, and logos that they designate for your restaurant. These marks are used to identify your business. The franchisor, Beyond Juicery Eatery IP, LLC, owns the trademarks.

Beyond Juicery Eatery retains the right to modify the system identified by the trademarks, including adopting new trademarks, menu items, products, equipment, or techniques. As a franchisee, you are obligated to adopt these changes as if they were part of the original franchise agreement. If Beyond Juicery Eatery notifies you to discontinue or modify the use of any trademark, you must comply within a reasonable time, and the company will not be liable for any costs associated with these changes.

Upon termination of the franchise agreement, you must immediately stop using all trademarks or designations that are confusingly similar to them. It is important to note that your rights to use the trademarks may be affected in the Rochester, Michigan market due to common law use of the words "Willoughby's Beyond Juice" by another individual. You are also prohibited from using any part of the trademark in your corporate name.