Who owns the copyrights to pictures, photographs, or videos taken of a Beyond Juicery Eatery franchisee?

According to the 2025 Beyond Juicery Eatery Franchise Disclosure Document, Beyond Juicery Eatery retains exclusive ownership of copyrights and other rights to any pictures, photographs, or videos taken of a franchisee. This means that Beyond Juicery Eatery has the sole authority to decide how these media assets are used and distributed. The franchisee essentially relinquishes control over their image in materials related to the franchise.

This policy has several implications for a prospective franchisee. While Beyond Juicery Eatery can use these visuals for their website and social media, franchisees do not have the right to demand the removal of any picture, photograph, or video of themselves. This could be a concern if a franchisee is unhappy with how they are portrayed or if they have privacy concerns.

In practice, this clause gives Beyond Juicery Eatery broad discretion in its marketing and promotional activities. Franchisees should consider the potential impact on their personal brand and public image. It is important to understand that, unlike owning the rights to your own promotional materials, Beyond Juicery Eatery maintains full control in this case.