Does Beyond Juicery Eatery negotiate the size of the Designated Area with the franchisee?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Your Franchise Agreement gives you the right to operate a Restaurant and utilize our Trademarks and System at a single location in the designated area described in Attachment 1 of the Franchise Agreement ("Designated Area"). The Designated Area will typically range from a minimum area of zero (limited to your Restaurant property) to a maximum area of 1 mile. In certain instances, such as the existence of physical boundaries like rivers, multi-landed highways, and the like, the size of the Designated Area will not exceed one half (1/2) mile as measured by us. We negotiate with you on the size of the Designated Area based on various factors such as population and development density,
demographics, traffic patterns, existing locations and viability of those locations, competition, proximity to shopping centers, and market feasibility.
Source: Item 12 — TERRITORY (FDD pages 42–45)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the size of the Designated Area is subject to negotiation between Beyond Juicery Eatery and the franchisee. The Designated Area for a Beyond Juicery Eatery franchise typically ranges from a minimum area of zero (limited to the Restaurant property) to a maximum area of 1 mile. However, in certain instances, such as the existence of physical boundaries like rivers or multi-laned highways, the size of the Designated Area will not exceed one half (1/2) mile.
Beyond Juicery Eatery determines the size of the Designated Area based on factors such as population and development density, demographics, traffic patterns, existing locations and their viability, competition, proximity to shopping centers, and overall market feasibility. This negotiation suggests that while there are general guidelines, Beyond Juicery Eatery considers the specific characteristics of the location when determining the Designated Area.
This negotiation process is important for prospective franchisees because the size and characteristics of the Designated Area can significantly impact the potential customer base and competitive landscape for their Beyond Juicery Eatery restaurant. Understanding the factors that Beyond Juicery Eatery considers during this negotiation can help franchisees advocate for a Designated Area that supports their business goals. Franchisees should carefully evaluate these factors and their potential impact on their business when discussing the Designated Area with Beyond Juicery Eatery.