What is the name of the Licensor for the Beyond Juicery Eatery trademarks?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Beyond Juicery Eatery IP, LLC (the "Licensor") owns the Trademarks listed in this Item. Our Licensor intends to file all required affidavits and renewals as the same become due. Pursuant to a Trademark
License Agreement dated March 22, 2019 (the "License Agreement"), Licensor has licensed us the right to use the Trademarks listed in this Item and to sublicense the use of the Trademarks listed in this Item in association with the Restaurant Business. The term of the License Agreement is perpetual unless terminated in accordance with its terms, including if we no longer desire to use the Trademarks, we fail to perform our obligations under the License Agreement with respect to the quality control standards set by Licensor, or by mutual agreement of us and Licensor. If the License Agreement is terminated, your franchise agreement will not be affected and you will continue to be able to operate your franchised Restaurant under the terms of your Franchise Agreement with the Licensor assuming the obligations and benefits of the franchisor. The License Agreement may only be modified in a writing signed by us and Licensor. If you fail to comply with the quality control standards set by Licensor with regard to the use of the Trademarks, Licensor may terminate your Franchise Agreement.
Your use of the Trademarks and any goodwill is to the exclusive benefit of Licensor and you retain no rights in the Trademarks. You also retain no rights in the Trademarks upon expiration or termination of your Franchise Agreement. You are not permitted to make any changes or substitutions of any kind in or to the use of the Trademarks unless we direct in writing. We may change the System presently identified by the Trademarks including the adoption of new Trademarks, new Menu Items, new products, new equipment or new techniques and you must adopt the changes in the System, as if they were part of the Franchise Agreement at the time of its execution. You must comply, within a reasonable time, if we notify you to discontinue or modify your use of any Trademark. We will have no liability or obligation as to your modification or discontinuance of any Trademark.
Source: Item 13 — TRADEMARKS (FDD pages 45–47)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the licensor of the trademarks is Beyond Juicery Eatery IP, LLC. This entity owns the trademarks listed in Item 13 of the FDD.
The Licensor has granted Beyond Juicery Eatery the right to use and sublicense these trademarks through a Trademark License Agreement dated March 22, 2019. This agreement remains in effect perpetually unless terminated under specific conditions, such as Beyond Juicery Eatery no longer desiring to use the trademarks, failure to meet quality control standards set by the Licensor, or by mutual agreement.
It's important to note that if the Trademark License Agreement is terminated, the franchisee's agreement with Beyond Juicery Eatery will not be affected, and the franchisee can continue operating under the terms of their Franchise Agreement, with the Licensor assuming the franchisor's obligations and benefits. However, if a franchisee fails to comply with the quality control standards set by the Licensor regarding the use of trademarks, the Licensor has the right to terminate the Franchise Agreement. The franchisee's use of the trademarks benefits the Licensor exclusively, and the franchisee gains no rights to the trademarks, even after the Franchise Agreement expires or is terminated.