What is the minimum amount a Beyond Juicery Eatery franchisee must spend on Grand Opening Advertising?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
signated Area without our prior written consent. On a monthly basis, you will report to us your local advertising in a form we require. If you fail to spend one percent (1%) of Gross Sales per month on local advertising, you shall pay the difference to us as additional Royalty. We have no obligation to spend this money in your Designated Area or any area around your Designated Area.
B. We require you to spend a minimum amount of Ten Thousand and 00/100 Dollars ($10,000.00) on the advertising and promotion of your Restaurant including, without limitation, newspaper, direct mail, promotional items, and other media during the first ninety (90) days of the operation of your Restaurant ("Grand Opening Advertising"). You shall conduct the Grand
Opening Advertising in accordance with the specifications set forth in the Operations Manuals. You shall submit to us a Grand Opening marketing plan within forty-five (45) days prior to the Restaurant being open for business. All Grand Opening Advertising expenditures must obtain our prior approval. We may, in our sole discretion, require you to pay the Grand Opening Advertising expenses directly to us, in which event we will spend such amounts on your behalf. During the first ninety (90) da
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, franchisees are required to invest a minimum of $10,000 on advertising and promotion for their restaurant during the initial 90 days of operation. This expenditure, termed "Grand Opening Advertising," encompasses various media such as newspaper, direct mail, and promotional items.
The Grand Opening Advertising must adhere to the specifications outlined in Beyond Juicery Eatery's Operations Manuals. Franchisees are obligated to submit a Grand Opening marketing plan for approval at least 45 days before the restaurant's opening. All expenditures related to Grand Opening Advertising are subject to the franchisor's prior approval.
During the first 90 days, the Grand Opening Advertising expenditure replaces the standard local advertising requirement. However, the marketing fee must be paid at all times. After this initial period, franchisees must allocate 1% of gross sales per month to local advertising, as stipulated in the franchise agreement.